Nearly 5 million viewers for Indy 500

The 107th Indianapolis 500 averaged a Total Audience Delivery (TAD) of 4.92 million viewers across NBC and Peacock, up 2% vs. the 2022 race (4.84 million), according to Fast National data released by Nielsen and digital data from Adobe Analytics.

Sunday’s race delivered a 13 share (the percentage of homes watching television at the time of the race), the best for the Indy 500 in 15 years (2008, also a 13 share). NBC reports it was also the most-watched Sunday afternoon program on the NBC broadcast network in nearly a year, since the final round of the U.S. Open on June 19, 2022.

The audience peaked at 5.8 million viewers (4:00-4:15pm ET) for the dramatic conclusion to the race as Josef Newgarden took the win with a last-lap pass over 2022 winner Marcus Ericsson.

TV-only viewership on NBC averaged 4.71 million viewers according to the Fast National data, while streaming across Peacock and NBC Sports’ digital platforms averaged 216,000 viewers, on par with las

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