NBC Sports claims best IndyCar season audience in 12 years

IOWA SPEEDWAY, UNITED STATES OF AMERICA - JULY 22: #3: Scott McLaughlin, Team Penske Chevrolet
#12: Will Power, Team Penske Chevrolet
#2: Josef Newgarden, Team Penske Chevrolet
#10: Alex Palou, Chip Ganassi Racing Honda
#9: Scott Dixon, Chip Ganassi Racing Honda
#26: Colton Herta, Andretti Autosport w/ Curb-Agajanian Honda at Iowa Speedway on Saturday July 22, 2023 in Newton, United States of America. (Photo by LAT Images)

NBC Sports has tallied its year-to-year television and streaming metrics for the NTT IndyCar Series, and says the audience that watched across all of its platforms was the largest since the 2011 season. Measured against its numbers from 2022, it secured a two-percent gain in Total Audience Delivery (TAD).

“Headlined by Alex Palou’s second career series championship and Josef Newgarden’s Indy 500 victory, [NBC] averaged a TAD of 1.32 million viewers across NBC, USA Network, Peacock and NBC Sports digital platforms,” NBC Sports noted in announcing the numbers. “This ranks as the most-watched season for the IndyCar Series since 2011 (1.39 million viewers, NBCSN/ABC) and the best in NBC Sports history, up 2% vs. last year’s then-record viewership (1.30 million viewers, NBC/USA Network/NBC Sports Digital). TAD is based on data from Nielsen and Adobe Analytics.

“Half of the season’s 16 races on television delivered a TAD of more than 1 million viewers, tying

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