Iowa, Pocono deliver NBC Sports viewership milestones

IOWA SPEEDWAY, UNITED STATES OF AMERICA - JULY 23: #3: Scott McLaughlin, Team Penske Chevrolet, #6: Felix Rosenqvist, Arrow McLaren Chevrolet at Iowa Speedway on Sunday July 23, 2023 in Newton, United States of America. (Photo by Phillip Abbott / LAT Images)

NBC Sports’ coverage of the NASCAR Cup and Xfinity Series at Pocono Raceway and the NTT IndyCar Series doubleheader from Iowa Speedway delivered viewership milestones across both NBC and USA Network this past weekend, according to data provided by The Nielsen Company and Adobe Analytics.


Sunday’s NASCAR Cup Series Pocono 400 on USA Network averaged a TAD of 2.834 million viewers, up 8% compared to last year’s race (2.623 million) to rank as NBC Sports’ most-watched Cup Series race on cable since 2019 (Michigan, NBCSN, 2.929 million).

It was the most-watched sports event of the week on cable and second most-watched sports event of the weekend on all networks behind Sunday’s Final Round coverage of the 151st Open Championship on NBC, and the most-watched Pocono race since 2017.

Cup Series qualifying on USA Network averaged 455,000 viewers, up 22% compared with last year’s average on the network.

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